Publicity stunts have existed for decades, and are amazing way for advertising and PR, publicity stunts can be considered the foundations of viral marketing.
I’m classifying some of the best publicity stunts that ever took place:
(this list will be modified continuously)
- RedBull - The Great Jump, 2012
RedBull, dropped Felix Baumgartner from space and streaming the event live, Felix became the first person to break the sound barrier without the help of a machine by falling 23 miles from the earth’s stratosphere. The jump was covered world wide.
- Chevrolet - Sonic sedan tossed out of a flying plane, 2011
To launch it’s new Sonic sedan car, Chevrolet literally launched the car out of a plane and filmed it!
- AMC - The walking dead Zombies Take Over NYC, 2010
AMC dressed many people as zombies and had them walking around Madison Square Garden and on the Brooklyn Bridge. To promote its television series “The Walking Dead”.
- Queensland Tourism board - Best Job in the World, 2009
To promote tourism in Queensland, The Queensland Tourism board posted a classified ad for the ‘best job in the world’. looking for someone to take care of the island and who will spend 6 months exploring Queensland while living for Free in one of the island’s villas. The publicity they got for their island is valued at more than $110 million.
- Indonesian author - Throw cash from a helicopter, 2008
To promote his latest book, Indonesian author Tung Desem Waringin threw the equivalent of $10,000 out from a helicopter onto the streets of Indonesia, this caused choas in the streets as people were fighting for the cash.
- GoldenPalace - Half eaten grilled cheese sandwich, 2004
As an online casino, GoldenPalace is not allowed to place advertisements in traditional media. For $28,000 the online casino purchased a half eaten grilled cheese sandwich that had an image of the Virgin Mary burned into the bread. and then took the sandwich on a tour all over the world and held a contest for grilled cheese eating in Venice Beach.
- Half.com becomes the name of a town for a year, 1999
Half.com a retail website paid Halfway, a small town in Oregon, $100,000 plus shares, if the town would adopt the name Half.com for a year. The town accepted, the website became well known and shortly after was bought by eBay for $300 million.
- The Car - Tour de France, 1903
In the 1900′s a French newspaper called “L’Auto - The Car” had tough competition from “Le Velo - the bicycle” . Hoping to expand it’s market, The Car organized yet another bicycle race. But, this time the race was different because it covered 1500 miles. This was the first Tour de France!
- Virgin Cola - tank attack, 1998
Virgin Founder & CEO, Richard Branson launched a new brand of cola, Virgin Cola, he drove a tank down Fifth Avenue in NYC then shot the tank’s cannon at the Coca-Cola sign.
- Missouri-Kansas-Texas Railroad staged train crash, 1896
In the 1890′s, the Missouri-Kansas-Texas Railroad organized a staged crash between trains. Spectators were allowed to view the crash and ride the train for free. 40,000 people came to the city for the event. However, few people were killed after the boilers exploded.